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3The Complete Solution For Your Holiday Rental Business
We will help you build a powerful website and promote to the world
We Offer The Complete Web Marketing Package - An all in one solution
We are delighted to offer the complete website marketing solution for your company, we can advise and assist in managing your complete online marketing budget. We have the skills and expertise to make sure that your money gains you the biggest return on investment.
The holiday industry is extremely competitive and the internet has given small companies the opportunity to compete with the larger more established brands. Our team will advise you how best to attract customers and how once those customers have been found you turn them into paying guests.
Talk to to us today about your existing web marketing campaigns and we can advise on how to improve going forward.
We have outlined below a series of website marketing procedures that will help drive more traffic to your website, we believe in providing our clients with as much information as possible so that they remain in control of their website marketing budget. All the items listed below can easily be carried out by yourselves however they are time consuming and sometimes tasks like this are best left to the experts.
This is where our bespoke website marketing campaigns are ideal, as with a bespoke campaign we can split the workload between ourselves you will get great results but for half the cost and half the work. However if you feel as if your workload is already stretched let our team manage the whole thing for you!
Holiday Rental Web Design: Our Services
Template Design:
A cost effective choice for those wishing to have a simple well laid out and easy to use website, you can choose your own unique layout and colour scheme. We also have a number of flash elements which you may opt to include within your design.
Bespoke Professional Website Design:
If you are looking for a unique and individual design website that we will happily provide you with a quotation to build a website to your exact vision.
SEO: Our Services
Search Engine Optimisation - Entry Level:
A website is not a true website until people know it exists, there are thousands of sites out there with little or no traffic, to ensure your website is not one of these. Each site is built around an agreed number of keywords, this ensures that your website has a sound base to build from for good 'organic' search results.
Search Engine Optimisation - Professional Service:
This basic level of 'SEO' is not sufficient to get a website appearing in the top 10 of google, bing or yahoo in a competitive field and unfortunately villa and apartment rental keywords are fiercly competitive. Therefore you will need to work with a professional 'SEO' company. We have partnered with such a company, if this is a service you require we will generate a proposal based on your requirements.
Link Building:
If the professional 'SEO' service is to advanced at this stage we can offer a link building program, links are a great way of increasing the authority of your website. We will source relevant link opportunities and link to your site with your chosen keywords.
Directory Submissions:
Directory submission is another way of building links, some directories are free of charge while others are chargeable. To give your website a boost we can continously continue to add your site to our database of directories which will continue to increase the traffic to your website.
Article Submissions:
Articles are a great way of creating content that is relevant to your site these articles can be submitted to article directories, these articles may be chosen by other web developers to be used within sites, this gives you a great chance of having multiple links from each and every article you post. We can offer a full article writing and submission service, this is based on a fixed number being written each and every month.
Content Writing / Creation: Our Services
Professional Writing Service - Property Details:
If required we can re-write your property adverts in a professional and inspiring way, the description of the property is the final part in which you can engage your potential customer. Our experienced writers will interview you on your property and will create the write up based on the images provided and the property fact sheet.
Content Creation - Travel Guides & Holiday Inspirations:
Having quality and unique content on your website serves two purposes, the first is that it engages your potential clients. It demonstrates that you have gone the extra mile to ensure people who book with you have as much information as possible to make an informed decision. The second is that it gives your website more authority in the search rankings and increases the likelihood of your website appearing higher. Therefore we thoroughly recommend that you include as much content as possible, we can provide the initial content for the website and if required provide monthly updates to ensure your content remains fresh and up to date.
Online Marketing: Our Services
Pay Per Click Management:
One thing we must make clear is that a new website will take time to appear in the search rankings, therefore we always recommend that you include a budget to market your website. An effective choice is pay per click, however there a number of pitfalls you must be aware of otherwise you may face hefty bills for no return. To ensure your pay per click campaign is a success why not try our managed service we will set a budget and target with you and ensure that you stay within this, creating a safe method of generating good levels of traffic to your website.
Email Marketing:
Email marketing can be extremely effective method, using our in house tools we can successfully manage your email campaign. By keeping in touch with your potential clients you greatly improve your chances of them becoming a client, by keeping in touch with existing clients you keep that partnership close ensuring you are the first choice when they look to re-book for next year.
Affiliate Programme:
Your experienced account manager will be able to assist you in creating and managing an affiliate / partner programme. This could involve using an outside company or simple creating mutually beneficial partnerships between I-Pro clients.
Banner & Display Advertising:
For those clients that wish to maximise their exposure your account manager will identify and manage your display advertising network, this is a customised solution to fit your business. Your account manager will locate the most suitable websites for you to advertise based on your budget and requirements, this is a great platform to drive targeted traffic to your website.
